People normally find your home by the phone directory, word of mouth, house warming, announcements, etc. In similar ways you can help increase your site's traffic. However, the primary source of traffic is normally from search engines like Google, Yahoo, etc. Once search engines find your page, they will send software robots out to index the pages and add them to their listings. The HTML program should include information for these robots, that will assist in getting the listings you want, visitors won't see this information. Information will include keywords someone might type in to find your page. This is another place you can assist the web designer with the web site.
By trading links or getting your page linked from other pages, you'll bring traffic and increase your listings on search engines. You should add your web site address to all of your business cards, phone book listing, vehicles, and other printed or advertising material. Unlike most other types of advertising, the web site is available 24/7 365 days a year.
When your web site is up and running you can issue newspaper releases and send out announcements. Let the world know it is there. Redirect phone and mail inquiries to your web site for answers to common questions.
Changing content and adding new items, give people a reason to return to your site again and again. You can list specials, menu items, or other items of interest to your target audience. Web sites need maintained and kept up to date. Going to a web site that hasn't been updated, will cause people to move on to the next web site. Another reason for people not to stay is if the web pages take too long to load. The majority of surfers are still on dial-up and you should design for them, unless you don't want their business.
Eohio has professional web page builders available to build commercial web pages. Eohio can also host your domain. Contact the webmaster for answers to your questions or call 888-694-3638.